Spotify has announced this year’s edition of Wrapped – its hotly anticipated annual round up of the top artists and music of the year as streamed by users around the world. And this year’s data paints a picture of how Nigerian music captured hearts, both at home and around the world.
2022 is the year that Burna Boy set the world on fire – claiming the number one spot as the most streamed artist in Nigeria. The love affair wasn’t only local – he is also the most globally streamed artist from Sub-Saharan Africa. His track ‘Last Last’ also takes the crown for the most streamed song and also the most hearted song in Nigeria.
Spotify RADAR alumnus, Ayra Starr is the most streamed female artist in Nigeria while Tems has the leading vibe among Nigeria’s musical exports in 2022. ‘Wait For You’, the singer’s collaboration with Future & Drake, was the top Nigerian song export of the year
Nigerians listened to nearly three times as much local music in 2022, than they did in 2021 with a 291% YOY increase in local music consumption.
MOST STREAMED ARTISTS IN NIGERIA
Burna Boy
Asake
Wizkid
BNXN fka Buju
Davido
Drake
Fireboy DML
Omah Lay
Rema
Kizz Daniel
MOST STREAMED FEMALE ARTISTS IN NIGERIA
Ayra Starr
Tems
Rihanna
Asa
Nicki Minaj
Doja Cat
Fave
Billie Eilish
Simi
Beyoncé
MOST STREAMED TRACKS IN NIGERIA
Last Last – Burna Boy
Peace Be Unto You – Asake
Bandana – Fireboy DML
Finesse – Pheelz
Omo Ope – Asake
Terminator – Asake
Overloading (OVERDOSE) – Mavins
PALAZZO – SPINALL
Calm Down – Rema
It’s Plenty – Burna Boy
Spotify’s Artist & Label Partnerships Manager, West Africa , Victor Okpala says “2022 ushered us into an era of cultural overdrive and we’re excited for fans and artists alike to share these insights on the music they created and listened to this year.”
The way we listen to music says a lot about us. As part of Wrapped 2022, Spotify users get a detailed snapshot of their most loved artists, creators and songs. And as part of this year’s fun, Audio Day showshow Spotify users’ musical choices evolve throughout the day while the new Your Listening Personality feature tells users about the music they listen to and what that says about their music taste. One of 16 different Spotify-created Listening Personality types is assigned to each user based on their 2022 listening trends.
Wrapped 2022 will also feature messages from artists to their listeners, and because sharing is caring, users will be able to share their Wrapped cards via WhatsApp, Instagram, Facebook and Twitter. Fans can also unlock a personalized Snapchat lens that reflects their listening personality and those active in the Roblox universe, can head to Spotify Island for even more fun and games with some cool merch from a number of artists including Ghana’s Black Sherif.
